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Loud Luxury take on latest TikTok craze, reimagine ‘Hadal Ahbek’ [Stream]

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If you have a TikTok, odds are you’ve heard the pitched and slowed audio clip from Issaam Alnajjar‘s viral superhit, “Hadal Ahbek.” The soundbite itself doesn’t reflect a particular “trend,” but the video-sharing platform is flooded with users exploiting and misconstruing Alnajjar’s Arabian lyrics. Of course, all publicity is good publicity—the original song gained global acclaim from TikTok, propelling it to the No. 1 spot on Spotify’s US and Global Viral 50 Charts. “Hadal Ahbek” is the first Arabic song to catch on worldwide as a viral number one hit.

Well, Canadian hitmakers Loud Luxury landed the opportunity to westernize the Jordanian pop tune. The electronic duo have converted Alnajjar’s infectious hook into a catchy dance anthem; moreover, they enlisted Iraqi-Canadian singer/songwriter Ali Gatie to deliver vocals in English above the future-house beat. Released by Republic Records in tandem with the all-new Universal Arabic Music, “Turning Me Up (Hadal Ahbek)” is a club-ready revision of a viral soundbite.

Featured image: Universal Arabic Music

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Date: 12 April 2021
Author: Cameron DeFaria

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